Team forwarding
URLs stay shorter, cleaner, and consistent.
Less noise in forwarded emails. More clarity in communication.
Newsletter and campaign URLs often include extra parameters
(utm_*, mc_cid, mkt_tok …).
Most recipients do not need them.
URLs stay shorter, cleaner, and consistent.
Share less campaign metadata with third parties.
Cleaner links in wikis, tickets, and notes.
Examples are easier to read without tracking noise.
ref or tag may be intentional.