SafeShare Help Center

Why do newsletter links look cryptic?

Several measurement, redirect and personalisation parts can make an address look long.

The short answer

Several measurement, redirect and personalisation parts can make an address look long.

It can appear in Newsletter- und E-Mail-Links. A name alone does not establish whether a value is necessary for the destination.

?Newsletter-Link=?

Campaign values can describe a source, a campaign or a link variant.

Other parameters can control search, language, filters or access.

Check whether it only describes measurement or is needed for the destination.

Important: Do not delete everything after the question mark without checking.

An overview of link additions.

A separate family of identifiers.

Understand links before sharing.

Can I remove it before sharing?

Check whether it only describes measurement or is needed for the destination.

Is this the same as every UTM value?

No. Individual parameters can have different roles; the context matters.

Are links uploaded?

No. SafeShare checks and cleans links locally in the browser.